More and more foreign tourists to Japan now, $41b in 2018

According to a preliminary estimate by the Japan Tourism Agency, foreign tourists who visited Japan last year spent a record about JPY4.5 trillion (about $41.5 billion).

Almost 31.2 million foreign tourists visited Japan last year, 2018, which was up 8.7 % over the 2017's. Average spending per foreign visitor in Japan was JPY153,000 yen (about $1,420).

The number of foreign tourists has set new records year after year, and the government has aimed to attract more than 40 million tourists in the Olympic year of 2020. This target is now looking entirely plausible in light of the growth rates.

Last year’s passage of the IR Implementation Act was portrayed by government representatives mainly as a tourism promotion measure, with an increase in per capita spending particularly in mind. [Asia Gaming Brief]

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